Action for Equality & Diversity

Unconscious & Conscious Bias unwrapped

UNCONSCIOUS AND CONSCIOUS BIAS According to psychologists, your unconscious and conscious bias is simply your natural preferences for people. You are biologically meant to prefer people who look like you, act like you and share your interests. In social psychologists, this is called "social categorization‟. This is the act of categorizing and sorting people into groups.   This phenomenon bypasses our normal, logical and rational thinking. This process, which is called “intuition”, is used effectively, but these categories used in sorting people are not modern, logical, or even legal. Your neurology can take you to the brink of poor decision making.   Neuropsychologists made us understand that unconscious and conscious bias is built into the neuronal structure of our brain.   Brain imaging scans have shown that when people see the pictures of faces that is different from theirs, it activates the amygdala - this is an illogical prejudgment that alerts the brain system when there is a danger. This takes place in less than half a second. Our unconscious and conscious biases are likely to be activated each time we have an encounter with a group member, even if we have a conscious thought of rejecting a group stereotype.  

 The effect of unconscious and conscious bias on your behavior Unconscious and conscious bias operates at a level that is highly subtle below your awareness. It leads to micro behaviors (unnoticeable behaviors) like thinking and talking less of people, paying less attention to what they say, and addressing them in a rude manner.   Most times, we tend not to be empathetic to people who look or act different from us. This character is small and it’s not likely to result to censure, but its long-term exposure can be corrosive.

 How Unconscious and Conscious Bias can help you to be a better person The human brain has a control mechanism that prevents your unconscious and conscious biases from becoming a behavior. To activate this mechanism, your brain supposed to be seeing the mismatch between your wider goals and your instinctive preferences for people. Being aware of your unconscious and conscious bias can help you to know how to manage and control your consciousness because you will know the group that is most likely to trigger your unconscious categories. You will also know when to be more careful and vigilant.   Proper management of your unconscious and conscious bias is of benefit to you and others. If you’ll be able to manage and control your unconscious and conscious bias, it will release emotional and cognitive resources. These resources will result in a fairer and better decision making. It can also provide solutions to some of your problems increase your ability to think in difficult situations, enhance your logical reasoning and increase your level of persistence. Improve your relationships at work and at home and in social settings by enabling you to be aware of your behavior and that of others.  

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 Aim and rationale & Unique Selling Point  

 Drawing on credible expertise and impact track record to provide greater awareness of current inclusion, diversity and equality issues concepts and practices, as a means for knowing how best to manage a diverse workforce. The intention is to nurture respect and inclusion for all to promote harmony and organisational performance for meeting the bank’s corporate objectives to promote sustainability.   

Working Action Group background and purpose The Working Action Group (WAG) is a Social Enterprise initiative whose primary focus is to address the issue of Inclusion, Equality & Diversity. This is achieved by providing much needed support and by highlighting how conscious and unconscious biases influence behaviour and attitudes towards each other including the homeless. This approach is not only a means for tackling negative perceptions, but is one used to inform wider society of the benefits that can be gained from diversity, regardless of their differences that span the nine protected characteristics of the Equality Act 2010 and beyond. WAG recognizes that this focus is a Corporate Social Responsibility issue, hence the quest to make evident how it is inextricably linked to the diversity and inclusion agenda.    

Work in Action The working Action Group re-invests income generated from its Equality & Diversity training sessions, in the `Action for the Homeless` projects. WAG strives to identify innovative respite care and temporary shelter to reduce rough sleeping and risk to the homeless. This will be achieved by converting donated Double Decker buses into contemporary sleeping pods, with kitchen, bathroom and office facilities and the provision of healthy meals. Employers, and other service providers such as the NHS and the Metropolitan Police Service, will be invited to visit the homeless on the bus  to provide e.g., healthcare and employability advice, support and assistance where needed. To date WAG received the first Double-decker bus from Blackpool Transport.   

Collaborators Royston John, Chief Executive Officer, NCBI (National Coalition Building Institute) part of NCBI UK established 32 years ago. Royston has trained over 15,000 people employed across different sectors of industry such as the NHS. Dr Doirean Wilson D.Prof Professional Practice, MA HRM, Fellow of the Royal Society for the Encouragement of Arts, Manufactures & Commerce (FRSA), Senior Fellow Higher Education Academy (SFHEA), Fellow European SPES Institute , Chartered FCIPD, PG Cert Ed (FE). HRM Senior Lecturer, `Diversity Lead` Coach & Mentor at Middlesex University London. Member of the Management & Organisations academic department, Chair of Middlesex University Race Religion & Beliefs Forum, `Inclusivity in Practice` Editor in Chief,  Lead Editor Middlesex `Inspire` Newsletter. Former diversity business consultant and Chair of trainers for PATH (Positive Action Training Highway) National .Lead 22 postgraduate and undergraduate degree modules, and 9 postgraduate programmes including the MA HRM Work Based Learning and the Executive MBA.         


Information session Workshops On-site Programmes E-learning diversity awareness training Blended learning Coaching & mentoring . Defining conscious & unconscious bias, origins, impact and benefits What is Diversity & Inclusion induction training. The implications of diversity in today’s workplace Cultural meanings of respect on behaviour in the workplace   Leading and Managing in Diversity How to promote inclusion for all Equality & Inclusion  for trainers  

We offer bespoke courses & Dr Wilsons Diversity Health Check!

  Action for Equality & Diversity Corporate Services include:  Consultancy, Workshops & On-site Programmes, E-Learning, Blended Learning, Coaching & Mentoring. 

Consultancy:Dr Wilson's Diversity Health Check: to review your current policies, practices and training solutions.   

Equality & Diversity Induction Training: for all new employees to embed good equality & diversity knowledge & practice, incorporating all current developments and Unconscious and Conscious bias. 

Train the Trainer: Equality & Diversity Selection & Recruitment: a tailored programme that incorporates comprehensive employment law and Unconscious & Conscious bias specifically for HR, senior managers and those engaged in recruitment, embedding inclusivity in practice.  

Management Equality & Diversity Programme: a robust programme designed for managers including legal requirements of the Equality Act 2010 & Unconscious & Conscious bias.     

Equality & Diversity For All: a generic and in depth programme for all staff that incorporates both legal and social aspects, including homelessness  in addition to an Unconscious & Conscious bias toolkit coupled with a forum for continuous improvement, with measurable impact.     

Equality & Diversity For You: we offer several delivery options to meet your specific needs. A bespoke tailored programme can be created especially for your organisation based on your organisational needs, including subject/subjectivity focus.    

What makes us different? All training workshops and programmes and courses include: Unconscious and Conscious bias and a tool to enhance working relationships and increase productivity and profitability.  Uniquely we incorporate homelessness as our 10th protected characteristic. There is active learning using multimedia applications role play and practical exercises & action learning is incorporated into our training to embed knowledge and lead to sustained life long, life changing learning. Your company actually benefits the community every time you book a workshop a course or programme. Try before you buy we offer free taster sessions, online & offline options with a flexible pricing structure to suit your needs. Our half day workshops are comprehensive  and start from just £50 per person .